Our Story

Founded in 2017 by Laura Southern.

Originally a Nail Art Studio - HOLM was born out of the need to create a luxury, yet personable nail experience. As HOLM evolved and created a cult following of beauty goers - the brand has evolved into a Beauty & Lifestyle Brand. HOLM have a Beauty Concept Space in East London’s Hackney.

HOLM has now launched its lifestyle & beauty range. We are laid back vibes with a big personality. Accessible luxury, personable and inclusive.

HOLM is a firm favourite amongst the events circuit, providing bespoke beauty services for partners such as Selfridges, Pat McGrath, Nike, Coach, The Wing, Soho House Group to name a few.

Featured in Vogue, Harpers Bazaar, Glamour, Marie Claire, ES, Stylist, Time Out.

HOLM Lifestyle Store - now open in Hackney Downs Studios in Hackney.