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Our Story

Founded in 2017 by Laura Southern.


Originally a Nail Art Studio – HOLM was born out of the need to create a luxury, yet personable nail experience. As HOLM evolved and created a cult following of beauty goers – the brand has evolved into a Beauty & Lifestyle Brand.


HOLM has now launched its lifestyle & beauty range. We are laid back vibes with a big personality. Accessible luxury, personable and inclusive.


HOLM is a firm favourite amongst the events circuit, providing bespoke beauty services for partners such as Selfridges, Pat McGrath, Nike, Coach, The Wing, Soho House Group to name a few.


Featured in Vogue, Harpers Bazaar, Glamour, Marie Claire, ES, Stylist, Time Out.

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