Our Story

Founded in 2017 by Laura Southern.
HOLM is a self-care brand with well-being at the forefront of everything we do.
We make products that are plant-based, natural and cruelty-free that are good for your body and mind.
Designed to bring a moment of calm to your daily rituals.
Every scent is inspired by Laura’s own memories and experiences – bringing a little bit of luxury to use every day. Using essential oils, Laura has created unique scents that bring a piece of HOLM to your home.
HOLM is a firm favourite amongst the events circuit, providing bespoke beauty services for partners such as Selfridges, Pat McGrath, Nike, Coach, The Wing, Soho House Group to name a few.
Featured in Vogue, Harpers Bazaar, Glamour, Marie Claire, ES, Stylist, Time Out.
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